PlayBox Technology on Demonstration in the USA, India and Indonesia

Wednesday, November 1, 2017

Following a highly successful IBC in September, PlayBox Technology exhibited at no less than three major broadcast trade shows during the past month: Broadcast India in Mumbai (October 12-14), NAB New York (October 18-19) and Broadcast Indonesia in Jakarta (October 25-27).

"NAB New York continues to grow in stature," says US Director of Operations Van Duke. "Many East Coast broadcasters appreciate the NAB show saving them having to travel down to Las Vegas for the Spring Convention. "In addition to existing customers, we also made a lot of useful new contacts. There was a lot of interest in the combination of the Neo product series and CloudAir into a hybrid solution. SocialMediaBox Neo continues to attract strong interest along with the addition of ENPS compatibility to Production AirBox Neo."

"Even with the internet as an always-available research tool, new and existing customers still like to meet suppliers face to face," comments PlayBox Technology President Don Ash. "They also appreciate the hands-on product demonstrations we organise at the key trade shows. These provide a platform for demonstrating new products and new updates, and for talking through the opportunities these create. Our key message at all three shows was that we are a listening company, able to respond quickly to customer demands."

"Our product range is now wider and more versatile than at any time in our history," adds PlayBox Technology CEO Pavlin Rahnev. "It embraces Neo solutions for channels managers who choose to own and operate server-based systems as part of their in-house technical infrastructure. We also promoted CloudAir as a fully inclusive service-based way of handling playout via IP over the public cloud. CloudAir frees users from capital commitments and hardware depreciation costs. As its early adopters have already discovered, CloudAir is fast to set up and can be scaled to any number of channels. Pressure on apparatus-room space is zero and control can be from practically anywhere via a secure IP link."