PlayBox Technology to Demonstrate Broadcasting in the Cloud

Wednesday, April 12, 2017

PlayBox Technology will exhibit the capabilities of CloudAir rapid-implementation broadcasting in the cloud at the NAB Show in Las Vegas, April 24-27, Booth# N5311.

"The demand for fast-startup channel playout is growing rapidly as broadcasters explore the increasingly creative use of 'red button' opt-overs to supplement their main programmed channels," says PlayBox Technology US director of operations Van Duke.

"At NAB this year we will be providing live demonstrations of our CloudAir solution running on Amazon Web Services (AWS), one of the world's largest and most highly regarded cloud platforms. This is a real must-see. Working with AWS allows new broadcast channels to be activated very quickly and with extreme cost efficiency.  CloudAir will be available on AWS Marketplace in Q2 2017.

"CloudAir from PlayBox Technology accommodates permanent channels or, for example, a short-duration red-button service providing background information to a secondary channel. Easy to establish and to operate, the service is also very accountant-friendly because both the CDN and CloudAir itself are available on a pay as you go model.

"How does it work in practice? A customer call us and say 'We need a new channel to go live tomorrow'. SaaS offerings will be available from Playbox and AWS Marketplace. Broadcast quality IP content is then delivered from the AWS Cloud via AWS Direct Connect or AWS Cloudfront or the customer's choice of CDN partner. Content distribution choices include streaming live to the customer or via fiber connection back to the customer head-end rack, or both. CloudAir provides scheduling and all the other operational features needed to run an efficient television channel. These can be operated from the internet browser of any desktop PC, including latest-generation models running Windows 10."

"CloudAir is delivering on its promise to give broadcasters greater operational flexibility without increasing their capital investment," adds PlayBox Technology president Don Ash. "It also offers uniquely powerful capabilities as a hybrid with our established Neo server-based solution which continues to be in very strong demand."

New CloudAir features to be demonstrated at NAB 2017 will include a transcoder capable of handling multiple file containers and formats including MPEG PS/TS, MXF, QT, AVI, MP4, GXF, MPG2, H.264, ProRes, DNX HD and MJPEG. Also new are an enhanced graphics editor template preparation interface, improved playlist editing, advanced playlist export to EPGs and automated linking of stored assets.