The CAPER Broadcast Expo in Buenos Aires, Argentina, that took place this year from 28th to 30th October, is the most important broadcast trade show in Latin America. PlayBox Technology took the opportunity to present its solutions to the large number of visitors to CAPER with demonstrations of entire workflow that included AirBox automation and playout servers, TitleBox Interactive CG and graphics, TrafficBox traffic systems, NewsAir newsroom solutions and PlayBox MAM (Media Asset Management) that give an end-to-end workflow solution from a single manufacturer covering all market needs.
PlayBox Technology’s Iulian Ionescu, South American Sales, commented, “We were glad to meet visitors from small TV stations outside Buenos Aires as well the big players from Argentina. There was a great deal of interest in our ‘Channel in a Box’ solution as well for other types of workflow that we offer. AdBox, MAM, NewsAir and streaming solutions received a lot of attention.”
The measure of the show’s success was shown by the rapidly increasing interest in the region in the company. Ionescu reports, “Going into the show we had just four meetings planned. We actually held 40! We have the right products at the right time. The interest was across the board, from the smaller stations outside Buenos Aires to the big players including CNN Chile, Fox Latin America, Turner, America TV, Red Intercable, CableVision. We expect to conclude more new business in Argentina very soon.”