PlayBox reports busy NAB 2010

Thursday, May 27, 2010

PlayBox Technology reports that NAB in Las Vegas, USA was a great success. Visitors to the booth were a record high for the company, and they were impressed with the products on offer.

PlayBox Technology shared the Las Vegas Convention Center’s North Hall with all the industry’s automation companies, giving visitors the opportunity to compare and contrast what the various companies had to offer. Vassil Lefterov, PlayBox Technology CEO, commented, “This was a good location for us and was an excellent NAB, much better than our wildest expectations. Visitors were comparing our solutions against others’ and were telling us that our technology has matured dramatically and can only be compared to the big automation manufacturers now. They were impressed with the extent of what we can do and what we now offer in terms of complete workflow, but above all they loved our prices.”

Nearly all the staff on the booth were from the PlayBox Technology USA team, that has almost doubled in size over the last 12 months. Country Manager, Kenny Parayo said, “A lot of people came to us thinking we just did automation and then as we started talking they soon learned that we can offer complete workflow solutions. They were very pleasantly surprised and very impressed, as that was what they really wanted. In the USA we have many satisfied and returning customers that allow PlayBox Technology USA to expand the business very quickly.”

56% percent of NAB visitors to the PlayBox Technology booth were from North America, 11% from South America and the remainder were mainly from Europe and Asia.