PlayBox at CABSAT 2011 - Review

Monday, February 28, 2011

Once again the annual CABSAT exhibition in Dubai (8 – 10 February) proved to be the place to meet the broadcasters and dealers from The Middle East. The 2011 show was very successful for the company with a large number of visitors – many of them visiting the PlayBox Technology stand. So the number of channels powered by PlayBox Technology looks set to continue its rapid growth.

The PlayBox Technology stand was set up on the stand of its Middle East representative, Advanced Media LLC. On show were the latest available technology including TrafficBox, AdBox, Remote Redundant Playout and MAM solutions. Pavlin Rahnev, Director, Solution Sales reports, “We saw the companies who are already our customers in the region which was important. These included OSN, Gulfsat and Jasko. We also met many new potential customers – which was also very important. This is looking good for our business in this area where the number of channels is growing fast.”

Georgi Krastev, PlayBox Technology sales manager for the Middle East, comments, “Visitors were mainly interested in whole workflow solutions rather than individual boxes. We met dealers from UAE, Iraq, Egypt and Jordan to discuss the possibilities for development and the way the market looks for the near future.”