Broadcast Asia 2010 - PlayBox Technology Asia Pacific Office strengthens its position in the region

Tuesday, July 27, 2010

This is the fifth year that PlayBox Technology has exhibited at Broadcast Asia in Singapore, and the second year that our local office - PlayBox Technology Asia Pacific (based in Kuala Lumpur – Malaysia), has been at the show. The new ‘high-tech’ stand design looked superb – perfectly expressing both the commercial and technical success of the company.

Desmon Goh – Managing Director, PBT Asia Pacific reports, “The quality of the visitors to our stand made the show a great success! After 2 years of intensive work and local presence in the region, we have many visitors nearly from all countries PBT Asia Pacific covers. From New Zealand, Australia, Indonesia, Singapore, Philippines, Malaysia, Thailand, Myanmar, Vietnam, Cambodja up to Hong Kong, Korea, Mongolia and China. It was good to be talking about real projects with so many potential customers. Even better, some of those have already placed orders. We managed to close two deals for NewsRoom systems – NewsAir (our NRCS) integrated with PlayBox Playout and CG systems. We have closed our first PlayBox Metus Media Asset Management deal with multiuser environment & automated archive and further, we have opened much more other real potentials for such deployments. All of these are strategic deals for the PLAYBOX future in the region. Some big PlayBox workflow projects with multinational TV operators and telecoms, were contracted too.

Out of our PBT Asia Pacific region, there were lots of serious customers from countries covered by our PBT India office. We have worked in close cooperation with PBT India team on the booth in Singapore, delivering demos to customers from India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan.”

Technology wise, PlayBox exhibited the latest versions of its modules, all of which have now made the transition to Windows 7. The star of the show was the new TitleBox 3D which, with its spectacular presentation, drew in the crowds.

The success of Broadcast Asia 2010 adds to that of the 2009 show that has had a domino effect, with many projects initiated back then having already been expanded. Also, a growing number of national TV stations and large broadcasters in the region are now turning to PlayBox Technology. System integrators too are attracted to the products as PlayBox Technology is now recognised for building innovative and scalable solutions at affordable prices.

Desmon sums up, “PlayBox Technology Asia Pacific office now has strong presence in the region. We have more than doubled the business over the last year and we are offering exactly what the market wants. Everyone is very carefully watching their budgets so our low price tags have added importance. That, the reliability and offering complete turnkey playout solutions, all fit perfectly with our customers’ needs. Worldwide crisis has nothing to do with PlayBox in the region, we are booming!!”