What is your core CIAB product?
Don Ash, president, PlayBox Technology: Our core product is AirBox Neo. It is a server-based content playout and streaming system which can be used in SD, HD and 4K UHD. Capable of manual or 24/7 unattended operation, AirBox Neo is an open system, which can be connected easily to third-party devices. It supports a multitude of sources including live video and file-based content. It can output in a wide variety of compression types.
Does AirBox Neo allow live operation?
Don Ash: Yes. Every listed clip except the one, which is currently playing, can be trimmed, edited or repositioned. Playlist order can be changed on-the-fly with commands such as skip-to-next or jump. Order changes are performed witut interrupting the current playout session. Live productions are controlled via a Live Show Clipboard, which allows insertion and/or execution of various events or live streams. If necessary for a major breaking news story, an operator can obviously switch to a live source.
What are the key drivers for channel-in-a box playout these days?
Don Ash: Technical reliability, ease of operation and efficient post-sales support. The inherent compactness of our CIAB approach is also appreciated, not just because it saves space in the apparatus room but because it simplifies expansion when our customers want to scale up to extra channels.
Will cloud-based playout replace CIAB?
Don Ash: The two have different and essentially complementary strengths. Our CloudAir offering allows a new television channel to be set up in matter of seconds. It is designed for anyone who wants to broadcast TV content, be it on a real-time 24/7 basis, a catch-up facility, the red button element of a reality show or a short-running series such as a sports event. It can also be deployed as the basis of a highly secure disaster recovery system.