Thaicom expands with PlayBox Turnkey Technology

Tuesday, October 12, 2010

The Thailand satellite communications company Thaicom, has installed a PlayBox Technology playout solution to feed television services on its transponders. Known for its innovation, the Company was the first in the region to offer Ku-band, Digital Direct-to-Home broadcasting as well as being the world’s first operator to employ MPEG-2/ DVB compression in 1994.

Based at Thaicom’s Teleport and DTH Center in Thaicom Public Company, Nonthaburi, Thailand, the company is using a turnkey playout system installed by ZSEN TECHNOLOGY CO.LTD., PlayBox’s distributor in Thailand. This includes a complete PlayBox workflow from CaptureBox clips ingest to AirBox playout. There is also a TitleBox that provides on-air interactive graphics. Tight integration of all the PlayBox Technology modules creates an easy-to-use, reliable and straightforward workflow solution. This includes the TitleBox where the manipulation of graphic objects, templates, etc., is fully automated from AirBox. For added reliability a fully redundant system has been installed that includes two identical AirBox servers each with 200 hours of RAID-protected storage.

Miss. Krittiya Director of Engineering, Thaicom DTH, comments, “This is the first time we have used PlayBox and it has been a good experience. The installation by ZSEN TECHNOLOGY CO.LTD., and now the on-air operation, has all gone very well. After installation, one surprise for us was how easy the system is to learn and to operate.”

Apart from these new systems, operated by Thaicom personnel, there are 30+ more PLAYBOX Playout & CG Servers, installed in the teleport by different customers from Pakistan, India, Sri Lanka, Thailand, Bangladesh, etc. These customers utilize the remote playout concept – uploading video content & playlists and managing the servers using public internet connections.

Thaicom Public Company Limited (formerly named Shin Satellite) was founded on 7th November 1991 by Shin Corporation Plc. (“SHIN”), which was granted a 30-year Build-Transfer-Operate concession from Thailand’s Ministry of Transport and Communications (now transferred to “Ministry of Information and Communication Technology”) to operate the country’s first communications satellite. The concession expires in 2021.

His Majesty King Bhumibol Adulyadej of Thailand graciously named the first national communications satellite, “THAICOM” which stands for “Thai Communications”. This name signifies the linkage between “Thailand” and “Communications”.

With the success of the THAICOM satellite projects, THAICOM Plc. has foreseen the potential of a new generation of Internet Protocol (IP) satellites and set up the project called “IPSTAR”. THAICOM 4 is the world first broadband satellite which fully supports telecommunications via Internet Protocol (IP). IPSTAR technology has been developed since 2000 to increase the capacity for efficient use of bandwidth and to reduce the service cost to a lower level than that of other satellites as well as allowing fast rollout of two-way high-speed satellite broadband system. According to the IPSTAR initiative, the Company received the “Industry Innovator Award for Technology Development and Applications” in 2006 for the IPSTAR Technology from the Society of Satellite Professionals International (SSPI).