PlayBox Technology delivered the playout solution for Telefonica Media Network for the 16th APEC Economic Leaders’ Week, the main event of APEC Peru 2008. PlayBox Technology supplied the complete integrated automation and playout workflow. It included 3 CaptureBox for ingest which passed material to the RAID protected central media store from which the 3 AirBoxes load and play the media to air. The integration of AirBox with the 3 TitleBox servers allowed the manipulation of graphic objects, templates, etc. to be fully automated from the AirBox servers.
Tight integration of all the PlayBox Technology modules made a simple yet very reliable and straightforward workflow solution that was of initial importance for live the playout of this important event that was further broadcasted by hundreds of other Media Agencies including CNN. For Peru, this APEC year represented an enormous opportunity to showcase its economic progress in recent years and to share their rich heritage with the world and that made the vent of significant importance to be broadcasted worldwide.
Telefonica was the Host Broadcaster for APEC Peru 2008, and the APEC 2008 Taskforce – held in Lima APEC Leaders’ Week in November. Both PlayBox Technology and Telefonica succeed in ensuring media were provided with convenient and comprehensive facilities, along with timely delivery of broadcast quality Host Broadcaster footage. An International Media Center (IMC) provided a state-of-the-art integrated spacious working environment.
Telefónica is a leading private company in the global telecommunications market, with headquarters in Spain. With a presence in 24 countries, Telefónica's revenue represents an average of 1.2% of the GDP of the economies of the countries where it operates.
Telefónica Latinoamérica: Its main activity is the exploitation of fixed, mobile and broadband services in Latin America, achieving a presence in all of the key Latin American markets. Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, United States, Guatemala, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Uruguay and Venezuela. It also runs the Telefónica office in China and the alliance with China Netcom.