The broadcasters have been moving to file-based workflows for more than 10 years. It is an end-to-end workflow, from ingest to playout, where digital media is contained in files.
Broadcast facilities are now under the enormous transition from current digital (SDI) infrastructures to an all “IP-based / MPEG compliant transport streams & File Based Technology (network)” facility.
One of the IP technology main attractions is its ability to handle any video and audio technology.
IP brings with it the so-called “IP LAN/WAN convergence,” which makes it easier to achieve savings and increased flexibility by sharing equipment, studios, control rooms and production staff across locations.
Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.
OTT stands for “over-the-top,” the term used for the delivery of the film and TV content via the Internet, without requiring users to subscribe to traditional mediums: a traditional cable or satellite pay-TV service.
Every media company, content creator and distributor fights for viewers following the success of Netflix.
Yet even though Pay-Per-View and advertising based models are prevalent, they will evolve and hybrid advertising-subscription models will likely become the standard.
The digital transformation of the media and enter has given a rise to a gamut of OTT streaming services to rival the traditional pay-TV powerhouses.
The number of players in the worldwide OTT streaming market includes global biggies such as Amazon or Netflix, independent platforms like TVF Play and Spuul.