Esports Broadcasting

Esports, or Electronic Sports, is the term used to describe the increasingly popular world of competitive, organized gaming. Esports has propelled itself to the forefront of the sports broadcasting and entertainment industry, with news of huge prize payouts and astronomical audience numbers bursting into the mainstream media. Bewilderment is a common response amongst traditional sport fans - why are audiences so caught up with watching others play video games? 

Esports is nothing short of a phenomenon. Twitch, a go-to Esports platform, recently reached a record high of over 100 million monthly active users. The competitive gaming landscape thrives on audience interaction, and platforms such as Twitch, YouTube and Mixer facilitate this well. Stream chats present a unique interaction model, where entire stream audiences can get involved in healthy (or not-so healthy) debates. There’s also every chance that the streamer will notice and acknowledge comments left by audiences - providing an element of addictive gratification that you just can’t get from traditional sports broadcasting. As a result of this, you’ll find large fan communities who passionately back their favourite streamers from beginning to end. 

If you’re gearing up to start streaming Esports, you’ll face very little resistance in doing so. The basic necessities for a competitive gaming set-up include a webcam, microphone, a capable computer/console and up-to-date recording software/hardware. As your audience and backing expands, you can confidently scale-up your equipment: consider stream decks, graphics/animations and gaming chairs. Don’t forget about potential sponsorship - companies like Adidas have become associated with the world of Esports through sponsoring streamers like Ninja, as well as tournaments such as the FIFA Global Series. 

For larger-scale Esports broadcasting operations, playout and streaming automation software is the way to go. AirBox Mega is our trusted playout and streaming solution that enables you to deliver robust, professional eSports broadcasts. If you’re after a cloud-based solution, consider Cosmos Energy - a user-friendly, fast and reliable cloud playout solution with full scalability. Both AirBox Mega and Cosmos Energy are easy to set-up, allowing you to broadcast tournaments and Esports content in a matter of minutes. We offer free online demonstrations where you can discuss your broadcasting needs with our dedicated software engineers. 

There’s no better time to get involved in the phenomenon that is Esports broadcasting. Get in touch to discuss how we can make Esports broadcasting work for you.